How to build strong customer relationships?

//How to build strong customer relationships?

How to build strong customer relationships?

“Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt.

Your customer is the central point of your business. Building strong relationships with them is the need of the hour, no matter the size of your business. Engaging with them is a continuous activity and, if you are unsuccessful in maintaining the engagement process, you will miss out on loyal customers who have the potential to be advocates for your brand in the future.
Here are some statistics to help you understand the importance of having a strong relationship with your customers:

1. 95% of all consumers consider customer service to be an important element for brand loyalty.
2. 82% of companies agree that customer retention is cheaper than acquisition.
3. Businesses lose $1.6 trillion per year when customers move away from them.
4. 65% of a company’s business comes from existing customers.

But how to forge such relationships?

    • 1. Exceed expectations. Always!: Communication is essential. Train your staff to use positive language, display empathy, and engage in active listening. Your aim should be to raise the bar – every single day. Impress your customers if you want them to keep coming back. Happy customers may also recommend them to their friends and family. All of it together works out positively for you.
    • 2. Encourage feedback: Customer feedback is essential for your business because such organic feedback gives you a detailed understanding of what is working and what needs improvement. Provide your customers with different ways to leave feedback, and don’t stop there! Implement their recommendations and show them that you value their opinion.
    • 3. Connect: Engaging with your clients will take you ahead. Connect with your customers regularly and keep them in the loop of what’s happening. Have policies that outline the frequency and manner of connecting with your clients. You can also plan monthly recreational activities with them.
    • 4. Reward loyalty: Your customer needs to know that they are important. Hence, it becomes necessary to reward them and show that you care. Develop a loyalty or a referral program, provide them with early access and special discounts. Such incentives will retain your existing customers. To put it simply: appreciate them.
      Relationships aren’t built overnight, and like everything else, they require effort. But, it is hugely significant in today’s time! If you want loyalty, better sales, and a killer reputation, nurturing relationships with your customers is the way to go.
      So go ahead and show your clients a bit of active listening, some creativity, and loads of appreciation! Remember: the best type of customer is a repeat customer!
By |2021-04-29T10:50:57+00:00April 29th, 2021|Blog|0 Comments

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