How a Responsive Website Can Make All the Difference
Your website is your first touchpoint with customers; goes without saying that a well-optimized website can go a long way in boosting engagement and educating your audience about the products and services you offer. Here’s why you must invest in a streamlined and responsive website:
- Increased mobile traffic
Mobile devices are increasingly becoming the most-preferred access points to the internet, accounting to over 52% generated website traffic in 2018 worldwide. An optimized website that renders glitch-free on smaller screens is crucial to ensuring that your customers have a pleasant experience. Moreover, a responsive web design offers more versatility at lower development costs.
- Mitigated maintenance costs
A responsive web design enables seamless loading of your website irrespective of the device being used, be it laptops, desktops, or mobile devices. It is clearly more cost-effective than maintaining separate websites for mobile and desktop devices, not only in terms of development but also maintenance.
- Lower bounce rates
Attention spans on the internet are notably short, so if your website takes longer to load, you may have lost a good number of potential customers. A responsive web design increases the loading speed of the website and, in turn, ensures lower bounce rates.
- Higher conversion rates
Lowering the bounce rates on your website is only half the battle. Creating a consistent user experience across all platforms and devices is the key to converting leads. Redirecting users to device-specific websites when they are in the middle of deciding whether or not to subscribe to a service beats the purpose and costs you a customer.