5 Essential Social Media Marketing Tips

//5 Essential Social Media Marketing Tips

5 Essential Social Media Marketing Tips

The pandemic has changed human behaviour in the last two years, and so have digital strategies for small and big businesses alike. Digital marketing has had to continuously churn to keep up with the changing trends and times since Covid hit the world. One of the biggest lessons of 2020 was that businesses change faster than they might have thought. With people staying indoors, working from home, attending online classes, hosting online events, the social media marketing arena has undergone drastic changes. That also meant that older brand-building methods on social media platforms became irrelevant, and there was a need to change the way businesses make their social media marketing more effective. We have compiled a list of the tried and tested strategies that worked well for our clients in the past year:

    • 1. Use hashtags well Hashtags, when done strategically, work wonderfully to garner attention. However, overdoing them may backfire as well! Find that sweet spot for your brand with an intentional hashtag strategy and avoid using more than 10 of them in one post, including 2-3 of your unique ones.
    • 2. Engage your followersBrands that organise giveaways and contests garner a lot of followers organically in a short time. Once you have the numbers in, strategize for more content generation through comments, suggestions, more contests, reels, free sessions, work in progress, and DIYs.It’s a sure-shot way to increase online visibility, followers, and engagement levels. The key is to offer tremendous value that’ll be irresistible to the audience.
    • 3. Use organic data to fuel your paid campaignsIf your traffic is coming from a platform, say Instagram, advertise your paid campaigns there! Thus, instead of spending a little on all social media platforms, spend on the one that matters.
    • 4. Split test of Ads Use the A | B method that was used in email marketing commonly. While there is a split-testing tool on the Facebook Ads campaign, you can do so manually on other platforms as well!
    • 5. Live videos Live videos are in and, social media users are consuming more video content than ever! Gone are the days where you’d have to upload everything on YouTube and redirect your audience. Now, since most platforms have a short video option, ensure your brand makes the best use of it as the video format is here to stay.


In addition to these, without rushing to launch your online presence, chalk out the goals you want from your social media channels. That should ideally include measurable and realistic goals. For instance, if you need to increase the footfall in your online store, then ensure that all channels redirect your consumers to it through clever bargains. You can also use business pages and analytic tools to learn about their preferences and gain valuable customer insights.

Partnering with influencers and micro-influencers is another great way to target the audience on a more personal level. Being in the niche can help promote products organically.

No matter what strategy you choose to follow, it is prudent to focus on engagement and not chase numbers. Social media platforms change algorithms rapidly. It is advisable not to fall into the trap. Get in touch with social media experts to learn the process of making a social calendar, compare competitors, calculate ROI and optimise your business page for maximum gains.

Partnering with influencers and micro-influencers is another great way to target the audience on a more personal level. Being in the niche can help promote products organically.
No matter what strategy you choose to follow, it is prudent to focus on engagement and not chase numbers. Social media platforms change algorithms rapidly. It is advisable not to fall into the trap. Get in touch with social media experts to learn the process of making a social calendar, compare competitors, calculate ROI and optimise your business page for maximum gains.

By |2021-04-12T12:24:03+00:00April 12th, 2021|Blog|0 Comments

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