4 Social Media Trends to Take Advantage of in 2020
Social media is constantly evolving, with rapid technological advancements dictating how people will interact on their favourite platforms. This can be a challenge for businesses, as they keep finding newer and engaging ways to connect with their audience and boost reach. Well, worry not; here are 5 social media trends that will help you stay on top of your digital marketing game in 2020:
- Appeal visually with engaging videos
Videos are rising in popularity by the day and it is estimated that it will account for 82% of all internet traffic by 2022. Using videos for brand awareness and engagement is going to be the top trend in 2020. Ensure you don’t fall behind on this trend.
- Tell stories to attract and engage
years ago, people would have laughed at the idea of interacting on social media via stories; status posts were the norm. However, stories have immensely grown in popularity, with over a billion people using them every day, and this trend is here to stay for the foreseeable future. Create interesting brand stories to trigger instant reactions and boost engagement.
- Influence your audience
The popularity of Instagram has given way to social media influencers. Studies suggest that over 49% of social media users make purchase decisions based on influencer recommendations. Influencer marketing will only grow in prominence in 2020, so teaming up with credible influencers can add wings to your digital marketing efforts.
- Understand what your audience wants
Data analytics is a smart and cost-effective way to understand the demands and expectations of your target audience. It has been dictating how brands interact with their audience for quite some time now and will continue to dominate social media marketing trends in the coming years.